Our company

Who Straight Forward Sales is

At Straight Forward Sales we have a wealth of experience across many industries, our sales trainers have experience of “been there, done that” we understand how sales works. 



Registered address

Straight Forward Sales Limited
1 Billing Road

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background brand circle shape

About our Business

Unlock your business potential

Sales is overcomplicated by the majority of businesses, both employees and trainers delivering generic training in modern corporate speak. The founders of Straight Forward Sales believe that training should be aimed with both the customer and the salesperson in mind.

Straight Forward Sales is aimed specifically at the SME. Our business consultancy options, along with our sales courses, deliver direct and tangible results in a straightforward, understandable way.

All the trainers at Straight Forward Sales have been at the sharp end (and had success) knocked doors on industrial estates in the rain, made the cold telephone calls to gate keepers who don’t want to speak to salespeople, all the way up to sitting in front of European board of directors to negotiate multi-million pound contracts. We have trained non-UK sales teams from Germany, USA, Ukraine, Sweden, Portugal, Greece, Czech Republic and Slovakia.

The Straight Forward Sales team have experience of working and training in several market sectors in both the UK and abroad. Although not exhaustive, the following list gives an insight of which industries our professionals have worked in or sold into:

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polygon straight forward sales training shape


Unlike many training companies we are versatile in accommodating your needs and requirements. Our training doesn’t overcomplicate the messages your business wants to deliver. We have vast experience in working closely with SME’s and therefore understand what will help your business be successful.

Believe it or not, this is a question that has been asked more times than you can imagine. Everyone needs training support to help develop their careers; sales personnel are no different. Our talented people at Straight Forward Sales have a vast knowledge on how to sell into multiple industries using a variety of techniques and even they still do not know everything! Just because a person has experience doesn’t mean they can’t hone and improve their skills.

Trust is a big factor when engaging another company with the improvement of your salespeople, we are happy to sit down and identify areas that your current training is not addressing, also, you wouldn’t be asking this question if your training and ROI was where you want it to be.

Straight Forward Sales offers courses that are held in easily accessible venues, however we also have the ability to attend your facility to deliver our unique brand of sales training, whatever fits your business needs.

Straight Forward Sales have trainers from many different industries and backgrounds. As most skills are transferable, we will speak with you about your sales cycle, what your business needs and wants are and allocate the most appropriate trainer.

We provide sales training courses and business consultancy services to our clients. Our most popular courses and services are listed on our website. We also offer bespoke sales and leadership courses which are written especially for your business. Please use our ‘contact us’ link and one of our experts will be in touch to discuss your requirements.

We can arrange a venue closer to your business depending on the number of attendees. Alternatively, we can put you in touch with our partners for accommodation close to our venue – this is usually the most popular option on our longer courses.

We support this approach of training in-house; however, we can bring wider industry experience and skills to support you. We will take on board your business messages and work alongside your Senior Sales Leaders to write and deliver bespoke courses for your sales teams. By doing so we are confident of adding value to your own in-house courses. Another advantage of out-sourcing is that your Director/Manager time freed up for more strategic work.

A complete 360 degree look at your business. Depending on the package it can be anywhere from a health check to having one of our expert consultants come in and work with you for an agreed length of time. Please see our specialist service section.

The best way is to get in touch is by phone or email so we can discuss your needs and our services in more detail.

We have worked with sole traders and micro businesses and have always found ways to help and improve them, whether that is structured sales meeting training or looking at the costs of the business, everything is aimed at ultimately putting money back into your pocket

We are not a recruitment agency, but we can assist you in vetting CVs, selecting ideal candidates and help with interviewing them. Businesses often use a standard interview with every position they hire, rather than a specific role structured interview to hire a salesperson, our experts have conducted hundreds of interviews and know what makes a great salesperson. Although hiring is never an exact science, we can help save your business time and money.

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